Luiz Carlos Trabuco Cappi Transforms Bradesco Bank Into A Leading Financial Institution In Latin America

Luiz Carlos Trabuco Cappi is a reputable executive who has mastered the art of uniting values such as wisdom and determination and turn them into tangible results. He is the boss of one of the largest and most trusted insurance companies in Brazil. The Brazilian insurance sector has registered impressive success due to the growth and stability of the country’s economy.

Education and Career Trajectory

Luiz Carlos Trabuco Cappi is a sixty-year-old executive. He has been a prominent leader in the financial service and insurance sectors. He joined the University of Sao Paulo and pursued a course in philosophy, sciences, and letters. He furthered his education at the Sao Paulo-based Fundacao School of Sociology and Politics by completing a course in socio-psychology. Luiz Carlos ventured into the banking sector at the age of 18 years when Banco Bradesco appointed him as the clerk. He handled various junior positions for more than 15 years. His hard work and persistence paid off, and he rose to the position of the marketing director. During his tenure at Banco Bradesco, Luiz Carlos modernized the bank’s communication and cultivated a strong relationship with the media.

Luiz Carlos served as the director of the marketing division of the Banco Bradesco for eight years. He left the bank in 1992 and joined Bradesco Previdencia as the CEO cum president. Bradesco Previdencia is a reputable privately owned firm that specializes in private pensions. Luis Carlos oversaw the implementation of the Christmas Tree of Lagoa, one of the leading marketing campaigns in Rio de Janeiro funded by Bradesco Seguros for nearly 20 years. He held the leadership of Bradesco Previdencia until 1998.

Luiz joins Bradesco Seguros

Bradesco Seguros hired Luiz Carlos as its executive VP in 1999. After four years of impressive leadership and phenomenal success, he took over as the president of the firm. Bradesco Seguros is a conglomerate of eight businesses, including Bradesco Saude, Capitalizacao, and Bradesco Vida e Previdencia. Under the wise guidance of Luiz Carlos, the company expanded its presence and stamped its authority in Brazil. It took over the 25 percent of the Brazilian insurance market. Additionally, the insurance giant improved its performance from 25 percent to 35 percent and became the biggest insurance firm in Latin America. Armed with over four decades of banking experience, Luiz Carlos climbed the leadership ladder and became the overall president of the Bradesco Seguros.

Acquisition of the Brazil’s HSBC

Luiz Carlos is one of the executives who masterminded the acquisition of the Brazil-based HSBC Bank, which was the largest and most reliable business in the country at that time. Due to his role in this transaction, the Isto E Dinheiro Magazine named him as the Entrepreneur of the Year. Luiz Carlos transformed the composition of Bradesco Seguros’ management by allowing talented specialists from outside the company to apply for high-profile management positions. Under his able management, Bradesco Seguros unveiled a leading corporate university known as Unibrad, and he started training its workers and executives. Unibrad won the coveted GlobalCCU Awards in the category of the best corporate university worldwide.

How Luiz Carlos spends his day

Luiz Carlos begins his workday very early in the morning. He arrives at the office at 7 A.m. and leaves at 6 P.m. In the evening, he might meet with other business partners for a business dinner. Outside the office, Luiz Carlos loves to travel and to spend time with his family.


In 2009, Luiz Carlos made it to the list of the 100 most powerful Brazilians in the nation. In 2016, Forbes Magazine named him as one of the most respected CEOs in Brazil.

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