Upon first meeting Doe Deere, Instagram star and founder of Lime Crime, its clear that she likes to stand out and isn’t afraid to follow her own path. A self proclaimed Unicorn Queen, she wears bold pastel colors and believes that everyone should have the freedom to express themselves. Her history and rise to fame as one of the most unique makeup brands on the market
Doe Deere, who was born in Russia, moved to the US at the age of 17. She has an icon personality and is bold and outgoing. Before she started Limecrime, she was a popular blogger on LiveJournal. Later she joined MySpace where she enjoyed a brief career as the lead singer of a “fairy tale rock band” called Salt Tears followed by a brief solo career. During this time, she became just as well known for her bold fashion choices as she was her music. It was around this time that she started selling DIY clothes on E-bay under the user name Lime Crime.
As she rose in stardom, through instrgram and Facebook, she and her partner decided to turn Lime Crime into a fashion and makeup brand that sold bold, unique makeup and hair dye that was vegan and cruelty free that supports feminism, and the freedom to express yourself. One of the reasons why she started the company was because she loved wearing bold bright makeup, and dyeing her hair bold, bright colors and had a hard time sourcing the makeup and hair dye.
Her unique fashion sense led to the creation of her popular, iconic magenta hair color, which is part of the companies Unicorn Hair line of semi-permenent hair dyes. She also launched Unicorn Lipsticks in 2009, which focused on bright and bold colors. Because of this, she is one of the leaders behind the popular Instgram based unicorn trend that can be seen in everything from makeup to food and clothing. A later line, Velevitines followed, which helped launch the liquid lipstick trend.
Doe Deere is passionate about being able to express yourself in a unique and creative way. Her company is a an extension of that and has launched her as one of the most iconic instagram stars of today.