Think of your business brand like a plate of food. Your customers are the meat and potatoes of the meal. Some may stay to eat a few vegetables along the way, maybe even some bread and butter. However, the meat and potatoes are what will bring an increased brand loyalty, according to Edwin Miranda.
1) You should start asking customers their thoughts on what you do. They are part of the equation so their opinions need to count for something. You might be surprised at what some of them say, according to Edwin Miranda. Some brands are afraid to ask for fear of what someone may say. You cannot let that deter you from getting to the truth, according to Edwin Miranda.
The more you ask for their opinions, the more you will move in the right directions. Sometimes you need a little positive criticism to better your brand, according to Edwin Miranda.
2) Everything needs to be fresh and current, including your web page. No one wants to walk into a store in 2019 that looks like it is from 1975 or 1976.
3) You have to do some form of promotion, including social media. Social media is not going away anytime soon. In fact, social media is only going to get stronger, according to Edwin Miranda.
You have to go where the people are. Most people spend at least half of their day on social media, sometimes more. Do you want your brand loyalty to get better? You should start using social media, even if it is just one place. Promote your new product on one of the channels and cross-reference it to other mediums.
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