We are living in an increasingly dynamic world. As the planet continues to move toward the internet as a digital marketplace, old marketing techniques will begin to fade into the background. As a result, it is becoming increasingly important to pay more attention to the way that you market yourself in the modern, digital world. Steve Lesnard is an entrepreneur and marketer from the state of Portland. With a passion for business and sports marketing, Lesnard has an insight into what it takes to fight success within the new digital marketing world. Let’s take a close look at a few of Lesnard’s ideas for finding success as an online marketing professional.
When it comes to marketing your products or services, Steve Lesnard believes in the core value of keeping everything as simple as possible. Lesnard references the legendary entertainment icon Walt Disney as a motivator for this concept. When you begin to build your marketing platform, hone in on the essence of your goods or services. Take that essence and translate it into a catchy and quippy pull-quote. Nike famously lived on the ‘Just Do It’ slogan for years. What can you do to make your product have that sort of marketable longevity?
After embracing your inner marketing quips, you need to start considering the role of the customer. Customer experience is becoming even more important in the digital age. No longer can you fall back on the idea that your customers will physically hold your product. Now, you have to sell them on your livelihood through an entertaining and immersive customer experience. Bring your concepts to life with the power of dynamic imaging. Create videos, gifs, and other visual experiences that your target demographic can interact with. Platforms like Instagram, Facebook, and YouTube have made it easier than ever to immerse your customers in your product.
Finally, take some time to examine what you are truly offering to your customers. What does your customer get from your product? What are you doing that you will be remembered for? Once you’ve answered these questions, Steve Lesnard believes that you will be able to engineer a digital marketing campaign that leads to success.