Nathaniel Ru, and two of his friends from college had an idea. Six years later their idea resulted in Sweetgreen.
They wanted to start a restaurant that was healthy, and offered more sustainable choices because they felt there were very few options in this regard in their area. Although the three men did not have any experience running a restaurant, their concept worked. According to Nathaniel Ru, they were lucky with their timing.
Sweetgreen has gone through a lot of expansion since it was founded. The restaurant is now located throughout the major cities, and suburbs in the Northeast. The food has remained healthy, and local farmers supply most of the ingredients for the restaurant.
Sweetgreen found the right formula when Nathaniel Ru and his friends combined smart, healthy, sexy, local, and fresh. They even have a musical festival once a year.
Nathanial Ru believes in the core values used to found the restaurant. Their interests are in their community, and they post their core values in every location. Decisions are made with the future in mind, and they have become a lifestyle brand in addition to a restaurant.
Everything is kept authentic, including the food, the ingredients, the employees, and the marketing. Sweetgreen was designed to make an impact, and they succeeded beautifully.
The idea of combining music with food began with speakers used every weekend outside the restaurant. This became so popular it eventually became a festival encompassing music and food. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
The event has become known as sweetlife, and it becomes more and more popular as the years pass. More than 20,000 individuals have come to enjoy this festival, and the wide variety of food choices offered including yogurt, and wraps.
Nathanial Ru has seen the best results financially from stores with teams who have been working together for a long time. He believes an excellent experience is for his customers, and his employees.
They even have a day specifically to discuss any new ideas of the employees. They have helped employees getting engaged, married, and having wedding parties. The belief is in recruiting good employees, and building a little company lore. The business is personal.
When Nathanial Ru graduated from college in 2007, he had a BS in Finance. Since then, he has become well-known as one of the minds behind Sweetgreen. His idea for a casually styled restaurant focusing on local sourcing began a successful career. The idea is to have a place where people can go that is comfortable, yet healthy.
Nathaniel Ru is a strong believer in healthy living, sustainability, and giving back to his community. The expansion of the restaurant has been phenomenal, and is continuing to expand beyond their current six states. Their value is excellent, and their footprint, carbon neutral.