Don Ressler is a successful entrepreneur that has created numerous amounts of start-up companies. The most notable is Intelligent Beauty and its affiliates. His very first company, FitnessHeaven.com was bought by Intermix Media in 2001, where he met his partner Adam Goldenberg who would help him with future endeavors.
Together, they formed Alena Media. Alena Media was an e-commerce division of Intermix and was its only profit center. In 2005, Intermix was attained by News Corp, and Ressler and Goldenberg saw their profitable business being ignored by the new mother company. Ressler and his partner became frustrated and eventually left News Corp to pursue other opportunities.
Don Ressler knew his partner and he had the proper skills to excel in the online industry. These partners decided to build a brand new enterprise. The two gathered a group of people, mostly former Alena employees, and began brainstorming. Within two weeks, the team had created the idea for Intelligent Beauty.
This new enterprise would be a direct-to-consumer business. The company’s first creation was Dermstore, a cosmetics and skincare marketplace. After securing the vast majority of their funding for their first few years, Intelligent Beauty received $43 million in funding from an investor, Technology Crossover Ventures, in 2008.
Two short years later, in 2010, Intelligent Beauty launched its third company. This company would be a subscription e-commerce retailer, called JustFab. One year later, JustFab received funding from Matrix Partners, a substantial $33 million. During the same year, Kimora Lee Simmons joined the company as President and Creative Director. By December of that year, they had over 4 million members.
In April 2012, JustFab had over 6 million members and Ressler and his partner received another round of funding. This time, the company received $76 million from multiple investors. Riding on their success of the first few years of life, the company started seeking new opportunities to expand.
Don Ressler and JustFab knew that a majority of their customers were parents. It was from there that they found their new idea. They purchased FabKids in the beginning of 2013, a fashion subscription service for children on Bloomberg. In May of the same year, JustFab also acquired the e-commerce site, The Fab Shoes.
With Don Ressler’s guidance, JustFab and Intelligent Beauty perfected the subscription model, giving consumers personalized quality products.