A Look At How Grupo RBS Engages In Socially Responsible Programs

Grupo RBS is a media conglomerate that was founded by entrepreneur Maurico Sirotsky Sobrinho in 1957. It is one of the largest companies of its kind in Brazil. It owns radio and television stations, newspapers, online news portals, a record business, a book, a book publishing firm, and a logistics firm. Its current chairman of the board is Eduardo Sirostsky Melzer, the grandson of the founder.

It owns 12 television broadcast stations. Among these are RBS TV, OCTO OC, and TVCOM in Florianopolis. RBS owns 24 radio stations. These include CBN 1340 in Porto Alegre, CBN Diario in Florianopolis, Radio Gaucha in Porto Alegre, Atlantida Santa Maria, Altantida Pelotas, Atlantida Chapeco, and Atlantida Joinville.

Grupo RBS owns nine newspapers across Brazil. This includes Jornal de Santa Catarina, Zero Hora, Diario de Santa Maria, and A Noticia. Among its 13 internet portals are Lets, Pense Imoveis, Pense Carros, Guia Da Semana, and Vitrinepix. The logistics company is Vialog. The book publishing firm is RBS Publicacoes, and the record business is Orbeat Music.

Being socially responsible is a key part of the RBS brand. It operates the Maurico Sirotsky Sobrinho Foundation (FMMS). This organization helps communities sustainably develop. A major focus is on communities in the states of Santa Catarina and Rio Grande do Sul. The foundation supports projects that improve the situations of children and teenagers, especially by providing them with knowledge.

Over 15,000 young people have signed up for online reading support courses offered by FMMS. It started offering an annual RBS Education Award in 2014, the winner of which was determined by experts and a popular vote. In the last contest, there were 34 finalists and 16 winners. FMMS handed out a total of R $301,000 to the winners. To know more about RBS visit linkedin.com

Another example of an FMMS project is a partnership it signed with the Dept. of Labor and Social Development of Rio Grande do Sul. R $900,000 was invested in this state to fight poverty. FMMS managed the project and transferred resources where they were needed. It also managed and evaluated the project for the government.

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