The “#MeToo” campaign has brought a great amount of change to Hollywood and the wider media industry despite only being in its infancy and has recently found a number of advocates in the media industry including some of the most prominent media executives in the world. A group of music industry executives headed by Roc Nation’s Desiree Perez recently felt compelled to open up to the media following comments made by the President of the Recording Academy about the state of female artistry in the 21st-century.
Desiree Perez has every right to feel slighted by the comments of Recording Academy President Neil Portnow as she has played an integral role in the development of a new era in female music exploration. Rihanna and Beyonce are just two of the musicians who have benefitted from the work of Desiree Perez over the course of the last few years since her role with the Roc Nation brand was expanded to include the position of Chief Operating Officer.The open letter created by the music industry executives was signed by Desiree Perez and included a damning inditement of the comments of the President and the Recording Academy as a whole.
Across the board, the Academy was accused of being out of touch by the executives who stated the role of women in the industry was not being recognized by the Academy in a positive light. Not only has Desiree Perez played a key role in the development of the careers of many female musicians but she has also been instrumental in the creation of a series of deals which have pushed the boundaries of the Roc Nation brand to new levels. The original $100 million deal with Live Nation to establish the brand was brokered by Desiree Perez who continued her negotiating success with a $200 million deal to partner the TIDAL streaming service with Sprint.